Marketing

It may not be sexy, but often it pays to go back to basics with your e-commerce store and make sure that the simple things are in place and work properly.  Chris Barling looks at 9 ways of improving your online sales.

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Charlie Mullins offers his top tips. (Read more…)

Any new business needs a website. Whatever industry sector a company operates in, its website will be one of the main places people go to find information on its products and services. The web is far too big to ignore. If you don’t have a web presence, you’re missing out on free advertising and potential customers. (Read more…)

Pay Per Click advertising (PPC) such as Google Adwords is a very useful way of bringing prospective customers to your website.

Paying for traffic is the most effective method of increasing visitors to your site. PPC complements other marketing methods and the big advantage is that it will reach your target market much quicker. (Read more…)

This week we look at the best ways to advertise your business locally. We look at what works well, what’s free and what costs.

There is also the opportunity for you to add your own experiences. (Read more…)

More than half a billion people around the world now use Facebook. That is a lot of potential customers for any business, and to reach them, you too have to be part of Facebook. (Read more…)

You’ve done some research to determine your target market and come to the conclusion that a flyer will be a great advertising tool.

Luckily, it’s easy to create a flyer, but there’s more to creating an effective advert than placing pictures and text on a page. Here are a few guidelines that you should adhere to if you want your flyer to communicate successfully with your target market. (Read more…)

Is your small business idea sound?

Before you kick off your project it is probably worth checking whether your small business idea is sound.

Why?

Just as people will never tell you that your baby is ugly, you will seldom get an honest opinion on whether your business idea is sound. (Read more…)

Test marketing is a great way to check out if your business idea is sound.

Test marketing need not be an onerous experience – but it can help to tell you if there is a market for your products – or it could give you a much-needed shot in the arm to keep you going. (Read more…)

Marketing is the lifeblood of any small company. The initial success of your company, or its growth, will depend upon whether you can attract enough customers.

Here are some marketing ideas that could help your company to grow. (Read more…)